3 min read

The Brutal Truth About Attraction Nobody Wants To Hear

Back in the boomer era…

Finding the LOYL was as easy as attending your hometown dance. 

A few years later, you’re married with two kids and a golden retriever. 

Life was good. 

Young men today aren’t so fortunate. 

As a millennial, I’ve seen the cultural shift happen in real time. 

And I feel for my Gen-Z brethren. 

Modern dating is infinitely more competitive. 

Why? 

Well, some California tech bro decided to design a dating app. 

A decade later…

Here we are.  


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It’s completely free & allows me to focus my time on doing what matters — helping you become undeniably attractive.

So why are so many young men struggling? 

The truth is…

We’re living in an unprecedented age of unlimited options. 

Inherently, this is not a bad thing — 

Once you work your way up to the top 20% of men…

It’s an incredible tool for finding romantic rendezvous. 

I've used apps to go on dates from Cordoba, Spain to Phoenix, AZ.

The problem is most guys are unwilling to grind it out. 

Lifting weights, dressing right, daily skincare…

“I wanna go home.” 

But if you don’t care, you’re one match away from being left at the alter. 

Or getting caught with your pants down like Marshall in “Forgetting Sarah Marshall.”

Damn. 

Sorry bros, tsunami warning: 

Dating apps are EXCLUSIVELY VISUAL. 

You could have the best personality in the world — 

But she’s not gonna feel your vibrations through the phone. 

Mid photos equal mid results. 

No mirror selfies, no blurry photos, no distance shots…

You wouldn’t turn in a resume for Apple in comic sans right? 

Treat your photos the same way. 

Put in the effort. 

Alright boys. 

Here’s another truth bomb: 

To crack the code for modern dating…

You MUST become the highly attractive version of yourself.

This is the most effective method for success. 

Why? 

Attraction is a game of numbers. 

Some women will have high interest in you. 

Some will not. 

But in order to get your foot in the door (dating apps or otherwise)…

You have to look aesthetic. 

Here’s why: 

Let’s say there’s two twins that live in the same 50 mile radius — 

Tell me which one will go on more dates:

A ) Muscular build, groomed facial hair, model fashion sense

OR…

B ) Skinny fat, scraggly beard, oversized band tee 

Not sure? 

I lived each of these versions. 

The results came AFTER I ruthlessly improved myself. 

So…

The answer to your drought is not in paragraph long bios or the perfect emoji combinations. 

It’s literally this: 

  1. Constant self-improvement 
  2. Attractive photos 

Do this while working on your social game (which you’ll develop as you go on more dates)…

You’re set.