What 80% of Men Get Wrong About Attraction

So yesterday I’m passing through arrivals at LAX…

As my friend and I are walking to ground transportation, she points out the guy in front of us sporting a certain luxury duffle bag. 

Apparently, it retails for $2000 on a light day. 

To me…

It looks like the one I purchased off Amazon for a few Jacksons.

But my bag wasn’t capturing the jealous eyes of fellow travelers. 

Why? 

Naturally, I threw on an audiobook about influence on the Uber ride back. 

Here’s what I learned…

1 | scarcity

“Scarcity is the perception that products are more attractive when their availability is limited.” — Robert B. Cialdini

I feel TERRIBLE for the guys who think that being more available makes them likeable. 

It actually has the inverse effect. 

When you’re constantly agreeable to every schedule change…

You’re just signaling your lack of a life. 

Implying that you aren’t busy earning, working out, socializing…

And it might not be true — but that’s the impression she gets. 

So rule number one…

You come first. 

• Fill out your schedule with growth activities 
• Tell her what times work for YOU 

If she’s showing low interest…

Move along. 

2 | social proof 

Social proof works because it’s a built in filter. 

It’s easier to get a job when you already have one.

Just like it’s easier to pull an Emrata when you’ve dated a Kim K.

There’s an element of mystery…

“This guy must have something special…” 

But how does the AVERAGE guy use social proof to attract his crush? 

Easy. 

Leverage social media. 

Although I agree that social media is hurling us to mankind’s downfall…

It’s a mistake not to use it as a tool. 

• Post yourself in cool places with cool people 
• Find a balance — don’t overshare 

That’s it. 

3 | high tension 

One of my younger friends often finds himself the victim of self-dockblocking. 

Why? 

His go-to icebreaker is…

“Wow, you’re so pretty.” 

EVERY attractive woman has heard that line more Times than a magazine. 

It’s not unique nor interesting. 

And it kills any room for tension. 

Instead…

• Have a conversation 
• Hold eye contact 
• Inject humor 

Make an observation or compliment her style if needed. 

4 | digits 

Before my transformation, romantic options were slim to none. 

But it was entirely my fault. 

I didn’t… 

• Venture outside 
• Join social groups 
• Create an excellent dating profile 
• Use social media 

This results in a vicious cycle, where you resort to “niceness” to retain any inkling of attention. 

It’s a scarcity mentality rooted in Disney logic. 

Instead...

Develop your life in a way where you have a constant stream of options. 

This prevents clinginess and over-attachment to outcome. 

Bonus — you’ll have more fun. 

5 | deep value 

If all of this sounds like a pain in the ass…

I get it. 

But here’s the reality — 

We’re not in the 1960s boomer era anymore. 

Easy mode ended a long time ago. 

Still — there is a shortcut to the games. 

1. Get ripped 
2. Get funds 

For men, these two skills solve many of our problems. 

And it’s not hard. 

You don’t have to be Arnold with Big Zuck’s checkbook. 

Just focus on creating the best version of YOURSELF. 

Luxury designers never resort to begging. 

Why should you?  

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Be magnetic…

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