Why 97% of Men Never Become Aesthetic
Yesterday while pushing weight at the gym…
I catch this women wearing an all black outfit staring in a trance.
It reminded me of the saying…
Seasons change.
Two years ago I was a sporting a pregnancy gut with noodles for arms.
My summer wardrobe was a baggy hoodie from Jeff Bezos.
What changed?
Life gives you a wake up call.
Have you ever walked down the street and wondered…
Why is everyone enjoying their life except for me?
I was in my prime years alone with no prospects.
I could have deleted “messages” and nobody would have noticed.
And after you wake up without a single match for weeks…
You start to question what you were taught.
# 1 | SAME ROADS
Getting aesthetic is easy once you step onto the track.
But unfortunately...
Most men choose pixelated comforts over meaningful labor.
Why?
They don’t know rock bottom.
A driving force that connects them with a higher purpose.
I work out at a small gym where I’m close with the guys…
So I asked every regular how they’re able to show up without fail.
Their response?
“She broke me dude.”
Nobody cared about lowering their blood pressure by 5 points.
Invisible numbers aren’t not powerful enough.
Their reason was simple…
They never wanted to feel THAT pain again.
This was the road out.
# 2 | YOUR WHY
Your specific reason doesn’t matter.
Show out to the girl who left you on read.
Look good on camera.
Who cares?
Pay no mind to the elitists who demand your causes be more “noble.”
The pain needs to overpower the initial effort required.
That’s it.
Constructing your body is a beautiful thing.
Find your “why.”
You’ll only wish you started sooner.
# 3 | LONGEVITY GAME
If you don’t love this sh*t…
You don’t last.
Motivational speeches get you there on day one.
But the guys who’ve been training for 10+ years don’t use motivation.
They find a way to ENJOY the process.
Certain exercises, moody music, culture…
They make goals and iterate until they get there.
Rinse and repeat.
Play the infinite game.
# 4 | IDENTITY CHANGES
Don’t worry.
It gets easier with every session.
How?
Your identity shifts when you start to lift heavy metal.
You begin to SEE YOURSELF as a man who takes care of himself rather than the average pedestrian.
And this translates to every area of your life.
Business, style, dating…
Don’t betray your potential.
Be the guy who invests in himself rather than cheap fixes.
You got this.
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