Why 99% of Men Never Become Attractive

99% of men NEVER make it into the upper echelons of physical attraction. 

They will spend year after year eating instant noodle sriracha while viewing their mindless entertainment of choice. 

I hate to see it.

Why?

They are too fixated on their DREAMS rather than the PROCESS. 

And the truth about attraction is…

80% of the hard work is done with a ripped physique. 

Getting the body turned me from a rotund nerd to “wait who’s that?”

We know this. 

But how many men sign up for a gym membership in January and work a couch by February? 

A lot. 

Because it never matters how “motivated” you are to get your sh*t together…

If you don’t shift your way of thinking — 

You’re going to hop off before you reach the destination. 

Literally. 

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A few winters ago, I decided to check a cross country train ride off my bucket list.

Amtrak has this one route that takes you from downtown Chicago to the sunny Pacific Coast. 

And I had Californication on the brain — 

So I booked a ticket.

The issue? 

About 4 hours into the 50+ hour trip…

My stomach started to churn. 

Ah sh*t.

I had two options at this point:

A) Hop off at the first stop (Nebraska)

OR…

B) Go all the way  

I decided it was going to blow regardless — 

So California it was. 

Now the only question left: 

How do I make this train ride engaging AF? 

I eventually made it to my final destination (minus a few ounces). 

But you know what? 

If I didn’t learn how to enjoy the ride — 

I probably would have ended up at the Double Tree in Omaha. 

No offense. 

Quit OBSESSING over the finish line. 

Yes, get excited about the really big goal.

Without the destination you wouldn’t start, right? 

But live it. 

Make the process so addictive that you don’t give AF what happens. 

Now, when it comes to aesthetics via fitness…

• Invest in some fire fits 
• Buy the shoes 
• Get to know your fellow squadron 
• Gawk at yourself post-workout 
• Eat your favorite proteins every session 

I have so many tools now. 

But most of the pleasure comes from perfecting my workouts by 1% everyday. 

In a nutshell…

Motivation gets you started. 

But once you have fun with it…

You’ll blink and be there.